Triton Digital unveils Canada podcast trends report
Triton Digital has released its first Canada mid-year Podcast Trends Report. The report accompanies its monthly Canada Podcast Ranker and provides insights into the evolving Canadian podcast landscape, including trends in podcast listening, a snapshot of the podcast listener, top genres, downloads, debuts and sales networks.
According to the report, True Crime, News, and Comedy were Canada’s most popular podcast genres, with an average of three hours of content downloaded per listener per week. Other notable findings include:
- Listeners downloaded 4.4 episodes per week on average and listened to 92% of podcasts on a mobile device.
- The top day of the week for listening is Wednesday, with peak times between 10 a.m. and midday EST.
- SiriusXM Podcast Network is the top sales network in the Triton Canada Podcast Ranker in terms of average weekly download volume, followed by CBC/Radio-Canada and Wondery.
- Top podcasts include Dateline NBC (NBCUniversal News Group), SmartLess (Wondery Network), and Front Burner (CBC/Radio-Canada).
“As the Canadian podcast scene continues to evolve, we’re excited about the chance to highlight valuable insights into Canadian listening habits,” remarked Daryl Battaglia, SVP of measurement products and strategy at Triton Digital. “Podcasting stands as a captivating and influential medium for storytelling, and our debut mid-year trends report underscores our dedication to provide our clients with dependable and trustworthy data on podcast consumption and listener behaviors.”
The 2023 Podcast Trends in Canada Report incorporates data from numerous sources, including Triton Digital’s IAB Tech Lab-certified Podcast Metrics service, which measures server log data from Triton’s Omny Studio platform and other industry hosting platforms.
You can download the full 2023 Podcast Trends in Canada Report here.
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