Triton Digital Media announces Partnership with McVay New Media

February 4, 2009 – Triton Digital, the leading supplier of digital products to the radio industry, today announced a partnership with McVay New Media, a leading interactive consultancy. McVay New Media offers digital consultation and activation to media companies on developing digital audience and revenue.

McVay New Media will now offer training services and consultation on developing audience and revenue using the Triton Digital suite of applications. Triton Digital’s solution set encompasses a complete portfolio of interactive products and services to help stations deepen the relationship with their audience, and generate incremental revenue from that engagement. The platform includes website development, streaming, loyalty marketing, video content, analytics and ad serving brand extension channels, text messaging, music discovery and a variety of other services. Cornerstones of McVay New Media’s consulting service include sales training and online webinars for interactive producers and sellers, strategic guidance on content and sales development, and in-person local client seminars.

Triton’s partnership with McVay New Media includes offering the McVay digital services to broadcasters for either cash or barter allowing broadcasters flexibility in funding the build-out of their digital business.

Daniel Anstandig, President of McVay New Media, said “Triton Digital Media is uniquely outfitted to empower broadcasters with best of breed technology and support. McVay New Media’s partnership will bring training and consultation services together with Triton’s technology to offer high-impact business growth services to radio.” Mike Agovino, COO of Triton Media said “In order to succeed, stations need a completely integrated platform that drives audience engagement and significant digital revenue. Our partnership with McVay New Media further underscores our commitment to grow digital business for our clients. McVay New Media offers the tools and training needed to educate, activate, drive audience and monetize.”

About Triton Media Group, LLC
Triton Media Group, LLC, is the leading supplier of digital products and services to the media industry. Its Triton Digital division supports 3500 radio station affiliations with applications and content from Triton Digital and partner companies Mass to One Media, Stream the World, Music to Go Media, Slipstream Radio, NowMedia Corp and Ando Media. Through its Triton Radio Networks division, Triton owns and operates Dial-Global, which provides sales representation services to over 50 national radio production companies, producing over 100 different programs and services in addition to providing syndicated programming and services to radio. Triton is a portfolio company of a fund managed by Oaktree Capital Management, L.P., a leading global investment management firm.

About McVay New Media
McVay New Media advises media companies on digital business strategies. Developing content strategies, building operating plans, training executives, and recruiting sales/underwriting teams are among the services offered by McVay New Media. It is a division of McVay Media, recognized around the world as the leading broadcast consultancy in the industry.

ABOUT TRITON MEDIA GROUP, LLC:

Triton Media Group, LLC (www.tritonmedia.com) is the leading supplier of digital products and services to the media industry. The Triton Digital division supports more than 6,000 radio station affiliations with applications and content. Through its Triton Radio Networks division, Triton owns and operates Dial-Global (www.dial-global.com), which provides sales representation services to national radio production companies, producing more than 100 different programs and services in addition to providing syndicated programming and services to radio.

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