The Triton Advertising Platform (Tap) is a customizable ad platform designed to help digital audio publishers increase monetization for live and on-demand content. Tap is built specifically for audio, enabling broadcasters, podcasters and digital music services to effectively streamline ad operations and maximize revenue.
Tap provides the necessary tools to effectively forecast available inventory and package it with audience data, increasing the effectiveness of digital audio campaigns. Deliver highly targeted, contextually relevant ads to your audience, allowing you to better serve your listeners while increasing the value for advertisers.
Connect seamlessly with all major broadcast traffic systems in addition to our Audio Ad Exchange, Audio Ad Network, Media Buying API, and Yield Optimizer.
IAB DAAST Compliant
Compatible with the IAB’s Digital Audio Ad Serving Template (DAAST) specification, DAAST ensures a standard method of tracking for advertisers, enabling a more automated and streamlined approach to digital audio ad serving.
• Easily Manage Audio, Video & Companion Banners
• Support Custom Banner Sizes In Addition to a Broad Range of IAB-Standard Banner Sizes
• Creative Language Support for Out-of-Market or International Delivery
• Deliver Spot- or Impression-Based Ads
• Easily & Efficiently Manage Campaigns
• Built-In Competitive Separation
• Track Audio & Sync’ed Display Impressions
Forecasting & Affidavits
• Forecast Avails According to Audience Listening Patterns
• Filter Inventory Availability with Audience Data, Player Characteristics & Geography
• Capture Impressions Served in Real-Time
Media Buying API
Connect the Core Platform Directly with Legacy Order and Trafficking Systems.
Add First and Third-Party Data, User Registration, Cookies, Cross-Channel Device ID.